New York, May 29, 2015 – Time Inc. (NYSE:TIME) Chairman and CEO Joe Ripp announced today that the company is rolling out its digital paid content strategy beginning with EW.com, the website of Entertainment Weekly.
The goal is to gain greater insight into digital preferences of Time Inc. audiences and to accelerate revenue growth for the company. The websites of other weekly and monthly Time Inc. brands, including Health, People, Money, Real Simple and Time, are expected to follow later this summer.
Entertainment Weekly subscribers will continue to have unlimited access to content on all platforms. Visitors to EW.com who are not subscribers will have free access up to a defined reading limit and will then be presented with a variety of paid offers, including a monthly unlimited web access pass, new fee-based apps, and an “all access” bundle with web access, print and digital magazine subscription, newsletters and more.
"Deepening our relationships with digital audiences who value our premium content is of paramount importance to us,” said Ripp. “It enables us to better identify and understand the changing needs of our audiences and provide greater value by introducing targeted products and services."
Rich Battista, Executive Vice President of Time Inc. and President of People and Entertainment Weekly, added: "Whether it's non-stop information about the series finale of Mad Men or a deep dive into the making of the summer blockbuster Jurassic World, we are offering EW’s premium content to the most passionate and obsessive entertainment fans who need to be the first to know about the best in entertainment. We'll be closely monitoring this roll-out in an effort to better understand our audience’s digital habits over time."
Similar types of offerings to those available to EW.com visitors will soon be introduced on other Time Inc. sites and provide the company with the opportunity to more effectively understand its online visitors, craft targeted messages for them and help address their needs through existing and new products across all brands.
"Our paid content strategies need to be flexible and able to adjust to the rapidly evolving needs and expectations of our consumers,” said Time Inc. Executive Vice President of Consumer Marketing and Revenue Lynne Biggar. “We have a comprehensive testing strategy and look forward to learning with our consumers.”.By offering a broader set of digital products, the paid content approach is expected to attract new customers and strengthen Time Inc.'s growth efforts.
About Time Inc.
Time Inc. (NYSE:TIME) is one of the world's leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 120 million visitors each month, including over 50 websites. The company’s influential brands include People, Sports Illustrated, InStyle, Time, Real Simple, Southern Living, Entertainment Weekly, Travel + Leisure, Cooking Light, Fortune and Food & Wine, as well as more than 50 diverse titles in the United Kingdom such as Decanter, Horse & Hound and Wallpaper*. Time Inc. is also home to celebrated events and franchises including the Fortune 500, Time 100, People’s Sexiest Man Alive, Sports Illustrated’s Sportsman of the Year, the Food & Wine Classic in Aspen, the Essence Festival and the biennial Fortune Global Forum. Hundreds of thousands of people attended these events in 2014. The company also provides content marketing, targeted local print and digital advertising programs, branded book publishing and marketing, customer and fulfillment services for Time Inc. brands and third-party clients, including other magazine publishers.
# # #
Jill S. Davison