Top media, premium publisher will further scale M1 platform’s reach and addressable premium inventory
(NEW YORK, NY, September 27, 2017)—Today, Dentsu Aegis Network announces that Time Inc., a leading multi-platform consumer media company, has joined its Publisher Addressable Marketplace (PAM), in which premium publishers make their inventory available addressably via the network’s people-based marketing platform, M1. M1 provides direct publisher integrations with the world’s leading publishers, giving clients even greater ability to use their own consumer data to reach their audiences seamlessly, in a premium, brand-safe environment.
Time Inc.’s premium, trusted content brands and large scale creates significant first-party data which expands the individual reach of PAM and further strengthens M1 as the largest people-based platform in the US. Time Inc. contributes:
·168 million unduplicated reach (nearly 7 in 10 Americans)*
· 106 million mobile unique IDs (1 in 2 US mobile consumers)*
· 51 million millennials (nearly 7 in 10 Americans)*
*Source: 2017 comScore Multi-Platform//GfK MRI Media + Fusion (06-17/F16) and comScore Mobile Metrix, August 2017
Publisher Addressable Marketplace (PAM) enables a two-way, cookie-less ID sync between M1™ and media owners. This provides the industry’s highest standard of targeting and measurement based on known people. PAM facilitates matching these authenticated users directly with publishers via guaranteed and programmatic channels. This gives clients lift in performance, virtually eliminates ad fraud, and addresses brand safety concerns with access to premium inventory.
“We are excited to welcome Time Inc. into M1, as we bring true one-to-one addressability to all Dentsu Aegis Network clients,” said Charlie Weiss, GM/SVP, media solutions, M1 at Dentsu Aegis Network. “Our partnership with Time Inc. provides brands with greater scale and a more in-depth understanding of their known customers, while delivering access to unknown customers at scale.”
“Joining forces with Dentsu Aegis Network’s M1 PAM enables us to enhance our people-based targeted offerings and make more data-driven solutions available to a wider advertising audience,” said Judith Hammerman, senior vice president, data commercialization and programmatic sales solutions, Time Inc. “Together with M1, we’re pleased to seamlessly unlock greater insights, higher-level activation, and better measurement for our customers.”
ABOUT DENTSU AEGIS NETWORK
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists. www.dentsuaegisnetwork.com
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 4,400 employees, Merkle is headquartered in Columbia, Maryland, with 16 additional offices in the US and 11 offices in Europe and Asia. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
ABOUT TIME INC.
Time Inc. (NYSE:TIME) is a leading multi-platform consumer media company that engages over 170 million consumers globally every month. The company's influential brands include PEOPLE, TIME, FORTUNE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE, SOUTHERN LIVING and TRAVEL + LEISURE, as well as approximately 60 diverse international brands. Time Inc. offers marketers a differentiated proposition in the marketplace by combining its powerful brands, trusted content, audience scale, direct relationships with consumers and unique first-party data. The company is home to growing media and platforms, including digital video, OTT, television, licensing, paid products and services and celebrated live events, such as the TIME 100, FORTUNE Most Powerful Women, PEOPLE’s Sexiest Man Alive, SPORTS ILLUSTRATED’s Sportsperson of the Year, the ESSENCE Festival and the FOOD & WINE Classic in Aspen.
Dentsu Aegis Network, Belle Lenz, 646-742-5029, Belle.Lenz@dentsuaegis.com
Time Inc., Jill Davison, 212-522-0105, firstname.lastname@example.org