Time Inc.’s 128.8M Digital Uniques Represent 13% Unique Audience Growth Over Last 12 Months, Putting the Company at #10 of Top Online Media Properties
79% of Monthly Uniques Visit Time Inc. Via Mobile Devices
(NEW YORK, NY, JANUARY 17, 2017)—For the first time, Time Inc. (NYSE:TIME) catapults into the top ten digital audiences of online media properties demonstrating that the company continues to grow reach and engage audiences, according to comScore's latest monthly US multi-platform report for December 2016.
“The demand for Time Inc.’s trusted content across platforms and devices is larger than ever,” said Rich Battista, President and CEO of Time Inc. “Our consistent growth speaks to the power of our iconic brands and their ability to capture audiences.”
The report shows that the Time Inc. Network US reached 128.8M total monthly UVs (+13% YoY) in December 2016, including 101.8M UVs who visit Time Inc. via mobile devices every month (+23% YoY). Additionally, about 78.8M (+14% YoY) unique visitors visited exclusively from mobile devices. Mobile visitors represent 79% of Time Inc.’s total digital audience with a reach of 52% among all Mobile internet users.
The Time Inc. Network US ranked #10 among the top media properties for total digital UVs and #9 among the top media properties for total mobile UVs. The company has recorded consistent growth over the last 18 months, since it exceeded 100M monthly UVs in March 2015.
Jen Wong, Chief Operating Officer and President, Digital at Time Inc., added, "We have seen strong audience growth across a number of our lifestyle properties by investing behind mobile-first content strategies. For example, TravelandLeisure.com doubled since December 2015, growing by four million visitors, driven by destination guides and service content for travel enthusiasts. The strong growth in mobile and traffic rankings for InStyle.com, FoodandWine.com and Essence.com complements the strength we already have in news, entertainment and sports.”
The Time Inc. Style Collection, with the addition of the fast-growing millennial acquisition HelloGiggles since October 2015, is now ranked #4 in comScore Lifestyle (Beauty/Fashion/Style), and Time Inc. Lifestyle network is ranked #7 overall in Lifestyle. The Time Inc. Affluent Media Group, which includes TravelandLeisure.com and Foodandwine.com, grew 49% YoY and is ranked #3 in Travel.
In the Entertainment News category, the People/Entertainment Weekly Network continues its consistent leadership, ranking #2 as does Fox Sports-SI Group-Perform Media which ranks at #2 for Total Digital among other sports competitors.
ABOUT TIME INC.
Time Inc. (NYSE:TIME) is a leading content company that engages over 150 million consumers every month through our portfolio of premium brands across platforms. By combining our distinctive content with our proprietary data and people-based targeting, we offer highly differentiated end-to-end solutions to marketers across the multimedia landscape. Our influential brands include People, Time, Fortune, Sports Illustrated, InStyle, Real Simple and Southern Living, as well as more than 50 diverse titles in the United Kingdom. Time Inc. has been extending the power of our brands through various acquisitions and investments, including Viant, an advertising technology firm with a specialized people-based marketing platform; The Foundry, Time Inc.’s creative lab and content studio; and the People Entertainment Weekly Network (PEN). The company is also home to celebrated events, such as the Time 100, Fortune Most Powerful Women, People’s Sexiest Man Alive, Sports Illustrated’s Sportsperson of the Year, the Essence Festival and the Food & Wine Classic in Aspen.
Jill Davison, 212-522-0105, Jill.Davison@timeinc.com
Emma Byrd, 212-522-5831, Emma.Byrd@timeinc.com