(NEW YORK, NY, November 8, 2017)—Time Inc. (NYSE: TIME) is set to deliver unparalleled access to the U.S. Hispanic audience with the launch of Time Inc. Latino. This new digital platform incorporates all of Time Inc.’s brands, which connect with two thirds of Hispanic adults in the United States. Time Inc. also has the largest digital reach across the Hispanic media landscape, with an audience three times larger than Univision’s sites and 27 times larger than Telemundo’s sites.
Time Inc. Latino will leverage the authority of PEOPLE EN ESPAÑOL as the most trusted voice in Hispanic culture, offering access to newly-developed, English-language led content across multiple brands. English-led content is reflective of the audience’s media consumption preferences and cross-cultural sensibilities, which embody both American and Latino pride. Through the new platform, advertisers will reach a diverse audience that includes Spanish-speaking, bilingual and English-speaking segments of the Hispanic population.
“With the launch of Time Inc. Latino, we are building on Time Inc.’s tradition of diverse and inclusive storytelling aimed at Hispanic audiences,” commented Alan Murray, Time Inc.’s Chief Content Officer. “And through new collaborations with PEOPLE and SPORTS ILLUSTRATED, we are expanding culturally relevant editorial content across our digital portfolio to a broader, multigenerational Hispanic audience.”
Time Inc. Latino’s new content offerings include PEOPLE CHICA and PLANET FÚTBOL, with more to be announced in 2018.
• PEOPLE CHICA – PEOPLE CHICA is an English-language, social and online platform living on PEOPLE.com and representing the voices of American Latinas from a cross-cultural, bilingual, millennial point of view. From entertainment to wellness to fashion and beauty, PEOPLE CHICA covers multicultural America from a Latina perspective.
• PLANETA FÚTBOL – Planeta Fútbol is a dedicated, Spanish-language channel on SI.com dedicated to all things soccer and tailored for the Hispanic soccer fan. Planeta Fútbol is powered by 90min, a global company that develops digital soccer content from around the world.
“Hispanics are quickly becoming key drivers of growth and trends in the U.S. marketplace, so we are delighted that the Time Inc. Latino network extends our reach and influence,” commented PEOPLE EN ESPAÑOL’s Vice-President and Brand Sales Director Monique Manso. “With creative new content offerings, we are growing and deepening our engagement with Hispanic audiences and developing unique opportunities to connect culturally with both Spanish- and English-dominant Hispanics with tailored client solutions.”
ABOUT PEOPLE EN ESPAÑOL
PEOPLE EN ESPAÑOL was launched in 1996 as a special issue and today has become the top-selling Hispanic magazine in the United States. Published 11 times a year, PEOPLE EN ESPAÑOL reaches an audience of 7 million every month with its editorial mix of Hispanic and popular entertainment, fashion and beauty trends and compelling human interest stories. PEOPLE EN ESPAÑOL delivers original editorial content that captures the values, contributions and impact of today's Hispanics in the United States. The brand’s social media footprint includes 1,400,000 followers on Twitter, over 4,326,552 “Likes” on Facebook and 1,800,000 followers on Instagram. For daily news, photos, exclusive behind-the-scenes video and celebrity scoops, visit www.peopleenespanol.com and follow PEOPLE EN ESPAÑOL on Twitter at @peopleenespanol.
ABOUT TIME INC.
Time Inc. (NYSE:TIME) is a leading multi-platform consumer media company that engages over 230 million consumers globally every month. The company's influential brands include PEOPLE, TIME, FORTUNE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE, SOUTHERN LIVING and TRAVEL + LEISURE, as well as approximately 60 diverse international brands. Time Inc. offers marketers a differentiated proposition in the marketplace by combining its powerful brands, trusted content, audience scale, direct relationships with consumers and unique first-party data. The company is home to growing media platforms and extensions, including digital video, OTT, television, licensing, international markets, paid products and services and celebrated live events, such as the TIME 100, FORTUNE Most Powerful Women, PEOPLE’s Sexiest Man Alive, SPORTS ILLUSTRATED’s Sportsperson of the Year, the ESSENCE Festival and the FOOD & WINE Classic in Aspen.
Dana Baxter, 212-522-1634, firstname.lastname@example.org