Time Inc.'s People and Cooking Light Kick Off the
New Year with "Fresh Start" Editorial Booklet
January 4, 2012
Sponsored by Barilla, Special Digest-Sized Booklet
Features Exclusive Interview with Valerie Bertinelli Plus Stay-Slim Food Tricks and Healthy
Insert Booklet Appears in the 1/14/13 "Half Their Size" Issue of PEOPLE and
the January/February issue of Cooking Light
NEW YORK – To kick off a healthy New Year, PEOPLE, the No. 1 celebrity brand, and Cooking Light, the nation's leading epicurean brand, joined forces to create a special eight-page editorial booklet focused on healthy eating and weight-loss tips. The digest-sized insert booklet, "Fresh Start," features an exclusive interview with TV star Valerie Bertinelli, who reveals the secret to maintaining her 40-lb.weight loss for the past five years, and a "Celeb Slimdown Hall of Fame" including Kelly Osbourne, Jennifer Hudson, Ricki Lake, and Kelly Preston, along with stay-slim secrets from Cooking Light.
"PEOPLE's 'Half Their Size' issue is one of our most successful editorial franchises; our readers are encouraged by the success stories and love the weight-loss tips," said PEOPLE's Executive Editor Liz Sporkin. "This year, we tapped sister-brand Cooking Light to provide healthy recipes and actionable advice for changes big and small."
"This unique partnership between PEOPLE and Cooking Light provides each of our brands the opportunity to deliver a powerful and inspirational message to consumers, many of whom are thinking about their own healthy eating resolutions at this time of year," said Cooking Light Editor Scott Mowbray.
Barilla, one of the top Italian food groups and a leader in the pasta business worldwide, is the single sponsor of this special "Fresh Start" booklet, which is featured in PEOPLE's 1/14/13 "Half Their Size" issue and Cooking Light's "Start Your Year Off Light"-themed January/February issue (both available on newsstands nationwide). The booklet's contents is also be available on the tablet editions of PEOPLE and Cooking Light.
PEOPLE revolutionized personality journalism in 1974; today it is the world's most successful and popular magazine. Each week the PEOPLE brand brings more than 53 million consumers the latest news, exclusive interviews, and in-depth reporting on the most compelling people in the entertainment industry as well as stories of real-life "Heroes Among Us." PEOPLE.com is the premier web destination for celebrity news, photos, style and entertainment coverage. With reporters across the globe, PEOPLE is headquartered in New York City.
About Cooking Light
At 25 years, Cooking Light is the nation's leading epicurean brand with the largest audience and most epicurean editorial. Cooking Light is the only epicurean brand positioned at the intersection of great-tasting food and healthfulness, serving an important and growing consumer need. The brand delivers innovative recipes, nutrition advice, and resources to live a healthful lifestyle via its magazine, website, and portfolio of cookbooks; across all tablets; through the highly-acclaimed Cooking Light Quick and Healthy Menu Maker app; and on social media platforms including, Facebook (Facebook.com/CookingLight), Twitter (@Cooking_Light), Pinterest (Pinterest.com/CookingLight) and Instagram. Cooking Light is published by the Time Inc. Lifestyle Group, a division of Time Inc., the largest magazine media company in the U.S.