PEOPLE is One of the First Entertainment News Brands to Produce a Video Flash Briefing
(NEW YORK, NY, JUNE 28, 2017)—Time Inc.’s (NYSE: TIME) PEOPLE, America’s leading multimedia brand mixing entertainment news, lifestyle coverage and human interest reporting, announced today that it is launching a Video Flash Briefing for the newly released Echo Show. Available to consumers today, the Amazon Echo Show brings a video component to Alexa. Now users can watch video flash briefings and see music lyrics and security cameras all hands-free.
Every weekday at 7am ET, PEOPLE will post a video flash briefing with the latest breaking news in entertainment custom for the Amazon Echo Show. Host Jeremy Parsons will share a first look at the entertainment news to start the day including inside stories from the editors of PEOPLE ranging from pop culture and crime to human interest, lifestyle and more. PEOPLE is one of the first entertainment news brands delivering a video flash briefing for the Echo Show at launch.
“We are thrilled to bring PEOPLE’s content to a new platform with the Amazon Echo Show,” says Jess Cagle, Editor in Chief of PEOPLE and Editorial Director of Time Inc. Style and Entertainment Group. “We are always looking for innovative ways to extend our audience of (68 million without social, 98 million with social), and the Echo Show is a natural fit for the brand as we expand our video offerings.”
Jen Wong, Chief Operating Officer and President, Digital of Time Inc., said, “At Time Inc., we are dedicated to reaching our consumers whenever and wherever they want to connect with our brands. As we continue to aggressively expand into video, we’re constantly looking for opportunities to develop custom content for platforms like the Echo. PEOPLE’s daily video flash briefing offers our consumers one more way to access the content they love.”
To access PEOPLE’s flash briefing for the latest in entertainment news, enable the PEOPLE flash briefing in the skills store (Link: PeopleAlexaVideoFlashBriefing) and then ask Alexa on your Echo Show, “Alexa, what’s my flash briefing?”
Time Inc.'s PEOPLE revolutionized personality journalism when it launched as a weekly in 1974 with a mission to celebrate extraordinary people doing ordinary things and ordinary people doing extraordinary things. Ubiquitous and still at the center of pop culture more than 40 years later, the PEOPLE brand is accessible across all media and platforms (print, digital, video, OTT, mobile, social) bringing millions of consumers a unique mix of breaking entertainment news, exclusive photos, video, unparalleled access to the red carpet, celebrities, and in-depth reporting on the most compelling newsmakers of our time. An essential component of PEOPLE's editorial vision remains human interest stories, which touch and often mirror the lives of our passionate audience. Now PEN, the PEOPLE/EntertainmentWeekly Network app, offers a free, advertiser-supported OTT streaming video service. PEOPLE is an award-winning 24/7 news organization headquartered in NYC with reporters worldwide. For more information, visit PEOPLE.com and Timeinc.com, and follow @people on Twitter and Instagram, @peoplemag on Facebook, and the PEOPLE channel on YouTube and on Snapchat's Discover.
ABOUT TIME INC.
Time Inc. (NYSE:TIME) is a leading multi-platform consumer media company that engages over 170 million consumers globally every month. The company's influential brands include PEOPLE, TIME, FORTUNE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE, SOUTHERN LIVING and TRAVEL + LEISURE, as well as more than 60 diverse international brands. Time Inc. offers marketers a differentiated proposition in the marketplace by combining its powerful brands, trusted content, audience scale, direct relationships with consumers and unique first-party data. The company is home to growing media and platforms, including digital video, OTT, television, licensing, paid products and services and celebrated live events, such as the TIME 100, FORTUNE Most Powerful Women, PEOPLE’s Sexiest Man Alive, SPORTS ILLUSTRATED’s Sportsperson of the Year, the ESSENCE Festival and the FOOD & WINE Classic in Aspen.
Marnie Perez, 212-522-0629, Marnie_Perez@peoplemag.com
Jill Davison, 212-522-0105, Jill.Davison@timeinc.com