TimeInc.com Official Website|time inc.’s real simple reveals ongoing brand refresh in june issue

Time Inc.’s REAL SIMPLE Reveals Ongoing Brand Refresh in June Issue

(NEW YORK, NY, MAY 22, 2017)—Time Inc.’s (NYSE: TIME) REAL SIMPLE brand today announced that its June issue will debut new editorial sections, part of an ongoing refresh of the brand on all its platforms. REAL SIMPLE reaches over 14 million through print and digital, according to comScore, and has over 6 million fans and followers on social media. The issue is on newsstands now.

The centerpiece of the June issue is “Get It Done,” which is designed to make it easier for women to complete long-delayed tasks in all areas of their life—organization, home, food, beauty, fashion, health, relationships, career and money.

Timed with the June issue release, the REAL SIMPLE brand will be collaborating with a dozen influencers including Nate Berkus, Emily Henderson, Courtney Quinn and others for Instagram takeovers to showcase their #GetItDone projects. Readers are encouraged to share their own #GetItDone projects, and editors will be going live on Facebook to teach others how to tackle projects throughout June and July.

Since joining REAL SIMPLE in October 2016, Editor-in-Chief Leslie Yazel has led the brand’s creative team to modernize its focus, look and reader experience.

“REAL SIMPLE helped define the idea of self-care for the modern woman, and we’re constantly redefining it as women’s lives change,” Yazel said. “Life is just getting more hectic, so we present practical tips for simplifying her days and finding time for the things that really matter.”

Updates in the June issue include:

- A new print organizational structure around four sections: “What We Love” about the latest products and happenings; “The Realist” focused on solutions to everyday problems; “Relating” about managing family, friends, neighbors and other relationships; and “Balance” focused on the push and pull of work, money and health.

- Brighter colors, a new typeface and new collaborations with photographers and illustrators.

- More of the personal essays, books coverage and thoughtful writing the brand’s readers love, both in print and online. Plus new columns, including “My Favorite Piece,” in which home-design influencers tell the story behind their décor; “The Struggle Is Real,” a humor column; and “How They Do It,” a place for successful women and men to tell how they balance work and home.

- More storytelling via social channels. The brand recently won two Time Inc. Luce Awards for its innovations in video and storytelling on mobile platforms via Instagram Stories. So far in 2017, the brand has grown video views 122% year-over-year on social and on site.

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REAL SIMPLE (www.REALSIMPLE.com) is the everyday essential for today’s time-pressured woman, providing inspiring ideas and practical solutions to help her simplify, streamline and beautifully curate her life. Throughout its 15-year history, REAL SIMPLE has been a leader in understanding the modern woman, creating a community in which women can connect and share their ideas. With a monthly print magazine, robust website, tablet editions, mobile apps, licensed products, books and a strong social media presence, REAL SIMPLE enjoys an unduplicated monthly audience of 12.6 million. REAL SIMPLE is part of Time Inc., one of the largest media companies in the world.

Time Inc. (NYSE:TIME) is a leading content company that engages over 170 million consumers every month through our portfolio of premium brands across platforms. By combining our distinctive content with our proprietary data and people-based targeting, we offer highly differentiated end-to-end solutions to marketers across the multimedia landscape. Our influential brands include PEOPLE, TIME, FORTUNE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE and SOUTHERN LIVING, as well as approximately 60 diverse brands in the United Kingdom. Time Inc. has been extending the power of our brands through various acquisitions and investments, including Viant, an advertising technology firm with a specialized people-based marketing platform; The Foundry, Time Inc.’s creative lab and content studio; and the PEOPLE ENTERTAINMENT WEEKLY NETWORK (PEN). The company is also home to celebrated events, such as the TIME 100, FORTUNE MOST POWERFUL WOMEN, PEOPLE’s SEXIEST MAN ALIVE, SPORTS ILLUSTRATED’s SPORTSPERSON OF THE YEAR, the ESSENCE FESTIVAL and the FOOD & WINE Classic in Aspen.

Emma Byrd, Emma.Byrd@timeinc.com, 212-522-5831
Amalia Carusone, Amalia.Carusone@timeinc.com, 212-522-0861