(NEW YORK, NY, November 7, 2017)—TIME ranks #1 most trusted news brand and PEOPLE ranks #1 most trusted entertainment news brand, according to a new study released by Sharethrough. The study was conducted to compare trust, transparency and engagement between premium publishers and social media platforms – revealing that premium publishers rank ahead of Facebook and Twitter.
According to the results, Time Inc.’s TIME and PEOPLE are the most trusted premium publishers, when comparing the mindset of audiences that access news content through premium publishers versus major social media platforms.
“At a time when Americans find it increasingly difficult to separate fact from fiction, and to discern the hard truths hidden in the social media noise, this study confirms that Time Inc.’s brands stand out as beacons that have earned the public’s trust,” said Alan Murray, Chief Content Officer, Time Inc.
Dan Greenberg, Founder and CEO of Sharethrough, commented: “The results of the survey demonstrate that the editorial voice of premium publishers is trusted by consumers and, amid a proliferation of fake news and brand safety concerns, provides a valuable platform to advertisers looking to spend native advertising dollars.”
The online survey (https://sharethrough.docsend.com/view/dq8s5q9) studied the brand favorability of premium publishers as well as audience trust, transparency of information and depth of engagement in premium publishers versus major social platforms. The sample size includes 1,052 US residents, found using Qualtrics, aged 18-50 (survey weighted evenly by gender and age). The survey took place from August 25 to September 3, 2017.
ABOUT TIME INC.
Time Inc. (NYSE:TIME) is a leading multi-platform consumer media company that engages over 230 million consumers globally every month. The company's influential brands include PEOPLE, TIME, FORTUNE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE, SOUTHERN LIVING and TRAVEL + LEISURE, as well as approximately 60 diverse international brands. Time Inc. offers marketers a differentiated proposition in the marketplace by combining its powerful brands, trusted content, audience scale, direct relationships with consumers and unique first-party data. The company is home to growing media and platforms, including digital video, OTT, television, licensing, paid products and services and celebrated live events, such as the TIME 100, FORTUNE Most Powerful Women, PEOPLE’s Sexiest Man Alive, SPORTS ILLUSTRATED’s Sportsperson of the Year, the ESSENCE Festival and the FOOD & WINE Classic in Aspen.
Time Inc., Jill Davison, 212-522-0105, Jill.Davison@timeinc.com