Addressable Data Solutions

Our proprietary offline database includes more than half the U.S. population, or 150 million consumers, allowing you to reach diverse, influential and premium-paying audiences.

Time Inc.’s Data Solutions provides quick sorting into desired categories — giving you a unique and powerful addressable solution, at scale.

Time Inc. Addressable Solutions: Snapshots

  • Offline and online
  • Individual-level data
  • Transactional – driven by actual purchases
  • Behavioral and predictive
  • Strong affinity for Time Inc. branded content

Time Inc. Addressable Solutions: What You Need to Know

  • Provides a variety of ways to target audience segments:
    • Demographics
    • Psychographics
    • Geo-demographic
    • Purchase-based
    • CRM
  • Includes addressable solutions such as:
    • Selective print
    • Connecting print to digital
    • Leveraging proprietary first party data to span digital platforms