- In celebration of PEOPLE’s 2014 Sexiest Man Alive cover reveal, PEOPLE partnered with FOX in a Times Square social media event that invited users to take part in their own PEOPLE cover experience. On November 19, 2014, PEOPLE took over the Times Square billboard at 43rd & Broadway for 18 hours. Consumers were invited to 1) snap a selfie on their own mobile device; 2) tweet the photo using hashtag #SMA 2014; 3) receive a reply with their photo uploaded onto a mock PEOPLE “Sexiest Man Alive,” “Dangerously Sexy” or “World’s Sexiest Woman” cover, which they shared on social media. Photos were included in an online gallery at www.PEOPLE.com/SMA2014.
- Select covers were featured in rotation along with trailers from FOX’s upcoming sexy drama “Empire” on PEOPLE’s Times Square billboard from 8 am ET on November 19 until 2 am ET on November 20. “Empire” premieres January 2015 and stars Academy award nominated actors Terrence Howard, Taraji Henson and Gabourey Sidibe, and is produced by Academy award nominated director Lee Daniels.
- In 2010 PEOPLE celebrated the 25th anniversary of Sexiest Man Alive with an innovative multi-platform initiative that included an ABC Television Network primetime special, a digital campaign spanning PEOPLE.com, social media, mobile, and iPad extensions, and an exclusive partnership with leading charity auction site charitybuzz.
PEOPLE’s Sexiest Man Alive
PEOPLE’s Sexiest Man Alive made its debut in 1985 and became a pop culture phenomenon. Celebs featured continue to fascinate our audience.
'SEXIEST MAN ALIVE' IS THE MOST WELL-KNOWN AND POPULAR FRANCHISE IN THE 40-YEAR HISTORY OF THE PEOPLE BRAND