Sunset Celebration Weekend

With over 20,000 visitors over two days, Sunset Celebration Weekend celebrates the freshest flavors, home and garden ideas and travel inspiration the West has to offer.

Since 1998, Sunset Celebration Weekend has been one of the region’s most anticipated summertime traditions. Over 20,000 Sunset fans flock to the brand’s gorgeous seven-acre campus to experience celebrity chefs, such as Fabio Viviani, Guy Fieri and Rick Bayless, and other featured presenters from the worlds of food, wine, travel, garden and home as they share tips, tastings, demonstrations and inspiration that show off the best the West has to offer.

In 2013 Sunset Celebration Weekend delivered 109 million media impressions including 62 million PR impressions

The Facts

During the 2013 Sunset Celebration Weekend:

  • 8,000 attendees toured the GE Monogram Cooking Stage.
  • Lea & Perrins handed out 9,800 Bloody Mary’s.
  • Heinz distributed 12,000 hot dogs and Ore Ida Grillers to hungry attendees.
  • 5,000 Celebration Weekend-goers sipped on California Avocado smoothies.


Sunset International Wine Competition

Helping the country’s most active wine drinkers discover the best wines in the world.