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Game/Quiz Show Pioneer

Pop quiz: Who invented the quiz show? Time, of course.

Game Shows in Time History In 1924, Circulation Manager Roy E. Larsen hit on the idea of using a new medium — radio — to promote the magazine. He wrangled free time on New York’s WJZ for the new program. In the Pop Question Game, Time co-founder Briton Hadden fired off questions based on the latest issue, while Larsen struck chimes to give listeners a moment to guess the answer. According to Larsen, these chimes later became the signature for the NBC network.

1927 Advertisements for Time's "Quizz Yourself: An Evening This Week" supplement, included in Time's March 21, 1927 issue. © Time Inc. From the files of the Time Inc. Archives.